LB² is a platform founded in Marseille by Lahcene Benhamida and Luka Bensemoun. Our ethical plan intends to redirect fashion projects into a rawer and more inclusive environment — introducing the real faces of Marseille to the world through diverse and exclusive street casting of local talent.
Our focus is to channel beauty and charisma into a unique, urban conscious image and provide an alternative look at physical aesthetics.
We wish to offer an opportunity for Marseille’s youth to withdraw from illegality, and provide new generations the chance to work in progressive, stimulating environments.
By attracting international clients and mature art projects into the picture, we offer our talents new work opportunities for the future, a rebalance of social disparities in a united and balanced aesthetic, and a conscious eye with guaranteed safety for all.